Eleven – Game Designer’s Journal #1

Hi! My name is Thomas Jansen, designer of Eleven. Together with Ignacy Trzewiczek and his development team, we are working on Eleven every day to make it an even better game than we already think it is.

Well, where to start? First of all, we enjoy the game of football a lot. Some of us even support our clubs in their stadiums on a weekly basis. To us, it’s not only about the football itself. It’s everything around it. The experience. The stadium, the crowd, the atmosphere, the emotions.

We all know better than the manager. We discuss tactics and the different qualities of the players. We like to complain about our striker, and a few moments later exploding in joy, when he scores. And of course, we are extremely nervous when we play against our local rivals…

We love playing football manager games on the pc. And we really think it is time to bring a board game which gives that kind of sensation.

But I think Eleven is more than a dry football manager. It’s an experience. After a game of Eleven, you will be able to tell the story of your season, as if it happened for real.
So what can you expect?

Eleven is a competitive strategy game for 1 to 4 players set in the world of football.There is a solo mode as well, in which you play against different scenarios.

Your task is to manage and grow your own football club over the course of a season and outperform other teams. It’s always good to end up higher in the league than your opponents. But don’t forget there is more to it. Don’t forget you are not playing Fifa 22. You’re a manager; There are different strategies to become the best one. So don’t be surprised when your friends’ club ends up in mid-table and wins the game, while you took the title.

Welcome at your new club. Today we start with a tour. Every player has 3 boards in front of him, which represent the stadium, the boardroom, and the pitch:


This is where the magic happens. What a view, right? Here’s where you put your fans. If you have enough of them, you may sell out the stadium. You can use sponsor cards to fill up the adboards for extra income, or make them become your kit sponsor. There’s also room to expand the stadium. If you think your club is way to big for your stadium, why don’t you expand it with a couple of stands? More fans will bring you more money each round. Or build a new training grounds for a better performance and fitness of the team. Just a couple of examples.


Welcome to the boardroom. See those empty chairs? There is room for 3 directors. They will make important decisions for your club. Yes, they do. Not you. But there are ways to influence them. Below it are 4 tracks. Here’s where you keep track of your popularity, operations, fitness and finances.

Pitch board

Let’s go outside. Mmm… rain. On the pitch board you create your lineup with the jersey tokens. Move them across the board until you are satisfied. I can tell you, you will feel like a real coach when moving these pieces. There is also room for the current opponent card. You are working at a professional club. Scouts provide you with information about the upcoming opponent. Based on this, you can select tactics and choose a lineup. On this board, you also find the match score and the match consequences table, which you use after a match. It’s basically used to see how the players got through the match. Injuries may happen, stats may change.

Transfer area

In the middle of the table is the transfer area, available to all players.Here you can hire staff, buy players, contract new sponsors and learn new tactics.

League table

On a smaller board you keep track of the league table. There are 8 AI clubs in the game. You play against them, but they play their own marches too. Some are top clubs, some average and some are fighting against relegation.

So in a 4 player game there are no less than 13 boards on the table! Every round is called a week. From Monday to Thursday events may happen and actions can be taken. On the weekends a match is played.


We are bookworms. Movie maniacs. Story addicts. We grew up reading Tolkien, Howard, Herbert, Dick, Lem… We were watching Willow, Blade Runner, Never Ending Story, Robin Hood…

And yet, we don’t write books… we don’t make movies. We don’t make those things, because we make games. We make games that tell stories.